This article originally appeared on ThirstyMag on April 12th, 2017.
Brooklyn Brewery’s Beer Mansion is a “high-spirited, multi-room interactive celebration of beer, food, music and community.” And it’s coming to town on April 21st!
Five years ago, the events team at Brooklyn Brewery sat down to discuss how to bring their love of beer to local, regional, and global audiences. And while the tasting room at the Williamsburg location is quite popular, The MASH – a multi-city celebration of beer, community, food, and culture – was yet another step in the quest to “export everything they love,” says Sam Bernstein, Marketing Manager at Brooklyn Brewery.
Photo Credit: Gary Lashmar
The Brooklyn Brewery MASH is an apt name for a festival, too: The mash is an integral step in the beer brewing process, in which the roasted, crushed malts are heated and steeped like tea to extract valuable enzymes and sugars, to then convert into alcohol. It’s a chemistry party in a pot.
Last year in 2016, the MASH reached 9 cities, and Beer Mansion was a singular aspect under the MASH umbrella of events, which then received a unanimous vote to return. This year it will travel internationally to London, Paris, and Gothenburg, Sweden – the country which reports 2nd highest consumption of Brooklyn Brewery in the world.
Sam says the reason why people love Beer Mansion is “because it takes all the wonderful aspects of life: food, beer, music, community, art, and more beer and brings it under one roof for a party of epic proportions.”
It’s something beyond the usual beer dinner, tap takeover or convention festival. ”It’s an intersection of beer, food, music, technology, and art.”
And it’s definitely a choose your own adventure kind of experience. With their tickets, partygoers get a tasting glass and all-night access to the five (5) themed tasting rooms:
BROOKLYN BREWERY BEER MANSION ROOM:
- Tart of the Tropics: Sour ales, crisp pilsners, and citrus-forward IPAs
- The Forest: Hoppy lagers, American brown ales, and black IPAs
- The Darkness: Porters, stouts, and Oktoberfests
- The Stoop: Kolschs, pilsners, blondes, and table beers
- The Anatomy of a Beer: Deconstructed tasting of Brooklyn Brewery’s Kiwi’s Playhouse, a zesty sour ale oak-aged on fresh kiwi fruit, making its debut at Beer Mansion
In addition to the lineup from Brooklyn Brewery, you can enjoy local brews from Finback, KCBC, LIC Beer Project, Strong Rope, and Other Half. You can bet you’ll have some good things to eat, too. Local faves selected by EATER include Roberta’s, Bunker, Frankel, and some revolutionary food from Brooklyn Brewery Chef Andrew Gerson. They have a good rep for pairing beer with food. Just ask brewmaster Garrett Oliver, author of “The Brewmaster’s Table,” who’ll also be there, perhaps by the Garden of Eatin’ Chip Wall.
Get your tickets, and join the party, so we can send them off on their world tour.
BEER MANSION DETAILS
April 21st + 22nd (doors at 6pm)
The Monto & The Well: 272 Meserole Street, Brooklyn, NY 11206
Regular Admission $60 (til April 17th, then tickets are $65)
Tickets at Door – $65
Get More Information: brooklynbrewerymash.com
Connect socially: @brooklynbrewery